![]() Have an additional perspective to share? Send us a message to let us know, and if your comment is chosen by our editors it could be featured here.Īdvertise here Latest Cannabis News Medical Cannabis Patients in Arkansas Can Carry Concealed Handguns Beginning Aug. Jaleel White, who played Steve Urkel on Family Matters, is following in the footsteps of Seth Rogen and launching his own. ![]() Get daily cannabis business news updates. Whites new marijuana strain is called 'ItsPurpl' and it launches on 4/20. The branding includes the Steve Urkel character and a limited edition series of merchandise for the brand will include a waffle maker. The product launch will include eighths, vape pens with 710’s proprietary live resin pods, and a hand-rolled joint that includes a fusilli noodle crutch, known as Noodle Doinks. Through a partnership with 710 Labs, White’s new cannabis line called ItsPurpl features variants of the popular cannabis strain Purple Urkle. Not only that, he wanted to find the most flavorful purple cultivars and had been collecting seeds with his friend Sean over the years just for this purpose.” Actor Jaleel White, famous for his cultural touchstone role as Steve Urkel in Family Matters, is entering the cannabis industry. This strain not only sounds similar to the surname of White’s breakout role, but it is thought to have been bred around 1989. “He was on a journey to find the real Purple Urkel from back in the early 2000’s. ItsPurpl uses the trendy cannabis strain known as Purple Urkle. But over the years Jaleel and I became friends and organically our conversations developed into a project,” Melshenker said in an interview with Forbes. “We tend to let the product speak for itself. He said that while the company has never been a brand that pursued celebrity deals or endorsements, its “agenda has always been quality above all else.” ![]() ![]() The brand will launch on April 20 in California.ħ10 Labs founder Brad Melshenker said the collaboration was sparked when he met White on a flight. It made no sense to me, that no company of significance had claimed this lane, so why not me?” – White to Forbes “The thing that always stood out to me was there no clear brand leader for fire purple weed. The line will feature variants of the strain Purple Urkle. Jaleel White, the actor famous for his role as Steve Urkel in the 1990s sitcom “Family Matters,” is launching a cannabis brand called ItsPurpl through a partnership with 710 Labs, according to a Forbes report. ![]()
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